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How Machine Learning Can Transform Digital Marketing

BlogFebruary 15, 201980Views 0Likes 0Comments

These days, customers are hardly opting for traditional means of content consumption like Magazines, periodicals and newspapers. Rather, with the technological advancements, they have moved on to digital screens and are consuming content via digital channels like mobile apps, and website blogs. Now, in order to reach these consumers, businesses need to be present where…

Programmatic Advertising in BFSI sector

BlogFebruary 8, 201975Views 0Likes 0Comments

In recent years, the financial sector has opened up to the digital part of advertising. With businesses going online and new technologies opening up doors for peer-to-peer lending applications, customers are also provided with a new view to finance business. The next step for established businesses to inhibit what they know of their customers is to market personalized financial products…

What’s New At ad:tech Mumbai Chapter

BlogNovember 27, 201869Views 0Likes 0Comments

Ad:tech is touted as the #1 digital marketing & advertising conference & exhibition in India. It attracts a horde of attendees from all across the world. This November, for the first time in the history of ad:tech, the event is happening in Mumbai. And, Vertoz is super thrilled and excited to be a part of this event! ad:tech…

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How Dynamic Creative Optimization Helps Boost Direct Responses

BlogNovember 14, 201898Views 0Likes 0Comments

Dynamic Creative Optimization (DCO) to ad creatives is like SEO to websites. It works as the enabler for optimizing and personalizing the creatives for ad formats, making them more effective. One of the common goals for every advertiser is eliciting a direct response from the viewers. DCO, with its technologies, moulds creatives into the thorough…

Native Advertising vs Content Marketing – All You Need To Know

BlogSeptember 24, 2018100Views 0Likes 0Comments

The dynamic proliferation of the Internet has become a stage upon which the evolution of advertising has played out. New technologies and concepts are emerging daily and as businesses adapt to this technological evolution, customers’ needs have evolved and businesses’ advertising needs have evolved with it. One such concept that has evolved to fit today’s…

Why Video Advertising Has A Promising Future?

BlogAugust 21, 2018118Views 0Likes 0Comments

Humans were introduced to video entertainment many decades ago. Since then, human entertainment has been gradually powered by motion pictures, going hand-in-hand with years of technological progress. Thanks to the tenacity of vision-memory, the contribution of videos in our daily lives has only gone up and so have video ads. It’s human nature to find…

Successful Targeting Strategies Make Successful Ad Campaigns

BlogMay 30, 201890Views 0Likes 0Comments

Imagine yourself designing an ad campaign for a health drink. You need to reach out to your target audience who are more likely to buy your product. What will you do? Post your ad in an health magazine? But those are so obsolete! Who reads them now-a-days? So, maybe a poster outside a gym? But…

Programmatic Advertising takes a lion’s share in US digital display advertising

BlogApril 26, 201896Views 0Likes 0Comments

Programmatic advertising has taken the digital display ads industry in the US by storm and how! As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital display ads, they think of programmatic advertising. It’s almost synonymous!…

All You Need To Know About GDPR

BlogApril 3, 201880Views 0Likes 0Comments

It is said that data is the new oil. Naturally, a resource as valuable as this has to be well protected. The EU General Data Protection Regulation (GDPR) brings in game-changing rules in the field of data privacy regulation. It is set to be enforced from 25th May, 2018, and if your organization is not…

Vertoz’s IngeniousPlex – India’s Best Programmatic Media Platform

BlogMarch 30, 2018101Views 0Likes 0Comments

It gives us immense pleasure to share with you that Vertoz has won a Gold award for its programmatic advertising platform IngeniousPlex for the Digital Marketing Excellence in Media Technology / Platform sector at Digixx Awards 2018 powered by Adgully. The award distribution ceremony was held at The Leela Ambience, Gurugram as a part of…

Protecting Your Brand Identity with Programmatic Advertising

BlogMarch 26, 201889Views 0Likes 0Comments

Technology is growing rapidly. The internet is a home to different kinds of content - educational, entertaining, inspiring, etc. With brand safety issues making the headlines, it is important to ensure that your advertising appears only besides that content which is credible and right for your brand. Therefore, it is a necessity to take measures…

The Importance of Picking the Right Creative for Programmatic Advertising

BlogMarch 21, 201889Views 0Likes 0Comments

More than half of the marketers' budget is projected to be spent on programmatic advertising and marketers are seeing great returns through programmatic ads as compared to the traditional media buying and selling. Programmatic advertising has proven to be very effective for advertisers thereby directly increasing their Returns on Investment (ROI). The tech behind the…