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The Truth About Programmatic Advertising: Debunking Common Misconceptions

Programmatic advertising has made significant progress since it was first introduced. Presently, it stands as a potent tool that empowers digital marketers to connect with their desired audience in a highly effective manner. Nevertheless, despite its increasing popularity, programmatic advertising remains encircled by misconceptions and myths. In this blog post, we will debunk some…

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What Is Location-Based Advertising?

Location-based advertising, simply put, is a technology that lets mobile ads cut through the clutter and stand out from the crowd of advertisements. It lets you send marketing messages to the audience when they’re in a specific geographical radius. Small to medium sized businesses have increasingly leveraged the power of location-based advertising to increase foot-fall at…

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