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Programmatic advertising has made significant progress since it was first introduced. Presently, it stands as a potent tool that empowers digital marketers to connect with their desired audience in a highly effective manner. Nevertheless, despite its increasing popularity, programmatic advertising remains encircled by misconceptions and myths. In this blog post, we will debunk some…

Targeted advertising is a type of online advertising that is served to a particular, niche, and detailed set of audiences and not a wide spectrum of the audience. The targeting could be based on demographics, interests, behavior, location, etc. Simply put, targeted ads are those that are chosen to match the relevance of a particular…

What is a Demand Side Platform? DSP (Demand Side Platform) is a software used by advertisers to buy ad inventories across various formats programmatically. It automates the whole process with the help of RTB and allows buying ad inventory in the real-time. Advertisers buy the available ad inventories from SSPs, i.e, supply-side platforms, also known as…

Online video streaming back in the early 2000s was all about video-buffering and long pauses interrupting the video. Thanks to the terribly low data speeds, people tended to avoid online video streaming. Those were the 2G days. But internet speeds have been increasing at a steady pace since then. With the advent of technologies like…

Imagine yourself to be a marketer of an automobile company. You have been running ad campaigns for the promotion of your newly launched model. Unfortunately, the campaign results and brand recall have been poor. You go into the depths of the problem areas and come to the conclusion that you need more efficient means to…