programmatic advertising – Page 2

Ashish Shah discussing with Business Standard programmatic advertising

NewsroomApril 2, 201895Views 0Likes 0Comments

Programmatic Advertising is redefining the way advertising is done in India. It is an innovative and tech-savvy approach towards advertising and is the future of advertising in India. Here is Vertoz's Founder and CEO, Ashish Shah, in a candid interview with Business Standard, explaining the nitty-gritty of programmatic advertising. Ashish is of the opinion that programmatic…

The Importance of Picking the Right Creative for Programmatic Advertising

BlogMarch 21, 201889Views 0Likes 0Comments

More than half of the marketers' budget is projected to be spent on programmatic advertising and marketers are seeing great returns through programmatic ads as compared to the traditional media buying and selling. Programmatic advertising has proven to be very effective for advertisers thereby directly increasing their Returns on Investment (ROI). The tech behind the…

Domain Spoofing: A threat to programmatic advertising landscape

BlogJanuary 17, 2018111Views 0Likes 0Comments

Domain spoofing has been one of the major problems that Ad industry has faced, this has been prevailing for many years now. The conversations surrounding the topic re-surfaced in late 2016 and again in late 2017 after two separate reports exposed how the ad industry was possibly losing millions each day to Bot views. These…

Politicians Are Using The Power Of Programmatic For Elections 2017

NewsroomFebruary 20, 201793Views 0Likes 0Comments

Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve their chance of success. Programmatic is helping all these political parties in delivering their agendas, helping…

Trending now in programmatic advertising – Ashish Shah

NewsroomDecember 8, 201681Views 0Likes 0Comments

The programmatic world is evolving every day. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Header bidding is currently trending in the programmatic advertising industry. Ashish Shah, Founder & CEO, Vertoz, talks about the new trends as well as the various positives of programmatic advertising for different…

Vertoz Appoints Sanjay Dubey As Senior Sales Director

NewsroomOctober 20, 2016106Views 0Likes 0Comments

Vertoz is thrilled to announce the appointment of Sanjay Dubey as its Senior Sales Director - India Vertoz. Vertoz has global presence and clients spread across the world, believes Mr. Dubey's over 20 years of rich and detailed experience in multi-platform brand marketing and business development would further accelerate the growth and momentum of the…

Programmatic Advertising Strategies

NewsroomOctober 19, 201685Views 0Likes 0Comments

In this interview, Ashish Shah talks about the company’s strategic vision and growth in providing state-of-the-art services. He speaks about how he is working to keeping the company stable and setting it on the path to profitability and success. For him, the utmost reward is the daily thrill of working with a team that shares the…

How It All Started – Vertoz

NewsroomOctober 15, 2016113Views 0Likes 0Comments

During this interaction with a leading daily of India, Loksatta, our CEO, Ashish Shah shared thoughts on how it all started for Trunkoz Group and also the birth of it's online advertising business - Vertoz. In this interview he gives advice to upcoming entrepreneurs - Give some new product or a new service to customers. If…

Programmatic Advertising: An unmissable opportunity

NewsroomOctober 13, 2016104Views 0Likes 0Comments

The ad buying system has become more competent and cost effective ever since programmatic advertising took over the digital market. In this article, our CEO, Ashish Shah explains, how programmatic advertising is helping to resolve a lot of hitches for advertisers who want to endorse their business and have a superior influence. Programmatic advertising introduced…

Programmatic Advertising Replaces Traditional Media Buying and Selling

NewsroomSeptember 28, 201692Views 0Likes 0Comments

During this interaction our CEO, Ashish Shah gave insights about his brainchild and also explained why Vertoz should be on the priority list of publishers and advertisers. What is so special about our offering? We offer programmatic advertising solutions which substitute the traditional methods of media buying and selling. All our advertisers can run campaigns on…

Thank you for visiting us at Adtech New Delhi 2016!

BlogMarch 10, 201670Views 0Likes 0Comments

With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We would like to thank all who visited us at our booth last week at the event. It was a great pleasure to…

Traffic Duplication: A treacherous threat might reach you this year!

BlogJanuary 27, 201687Views 0Likes 0Comments

A new impending hitch in the world of programmatic advertising: traffic duplication. The practice of traffic duplication is neither prohibited nor banned! For advertisers to feel relaxed along with a hike in their ad spend on mobile, there is an urgent need towards greater transparency in this sector. It is very necessary to avert this…

Tag: programmatic advertising

Ashish Shah discussing with Business Standard programmatic advertising

The Importance of Picking the Right Creative for Programmatic Advertising

Domain Spoofing: A threat to programmatic advertising landscape

Politicians Are Using The Power Of Programmatic For Elections 2017

Trending now in programmatic advertising – Ashish Shah

Vertoz Appoints Sanjay Dubey As Senior Sales Director

Programmatic Advertising Strategies

How It All Started – Vertoz

Programmatic Advertising: An unmissable opportunity

Programmatic Advertising Replaces Traditional Media Buying and Selling

Thank you for visiting us at Adtech New Delhi 2016!

Traffic Duplication: A treacherous threat might reach you this year!

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