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Politicians Are Using The Power Of Programmatic For Elections 2017

Loksatta Elections 2017

Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve their chance of success.

Programmatic is helping all these political parties in delivering their agendas, helping them to publicize their promotional ads online. Programmatic has become more and more popular, elected officials and political candidates from across the country and on all levels, are starting to realize the incredible potential that the phenomenon must be supported.

Every year the number of internet users increases radically and as per a recent survey conducted, India tops in the survey by an immense 20% increase in internet users. As of today, India’s Internet Population stood more than 375 million which is the 2nd largest in the world, whereas the USA stands in the 3rd position. India has seen more than 20% growth in search queries in the last 5 years. India is Google 3rd largest market globally. We are the 5th largest nation in term of YouTube users. We spend around 16 hours online per week on an average. That’s more than the time we spend watching TV.

Traditional ways of promotions still exist, i.e. taking out rallies, posters, banners, however, online platform upsurge these promotional campaigns among the internet users across the country. Even office holders who were first elected long before the Internet has started to maintain active Twitter and Facebook pages to reach out to constituents and supporters.

Currently, all the political parties are going to focus on specific social media sites like Facebook, Twitter and YouTube to tell you everything about themselves and everything you need to know about before casting your votes.