What is a Demand Side Platform?
DSP (Demand Side Platform) is a software used by advertisers to buy ad inventories across various formats programmatically. It automates the whole process with…
Online video streaming back in the early 2000s was all about video-buffering and long pauses interrupting the video. Thanks to the terribly low data speeds, people tended to avoid online…
Imagine yourself to be a marketer of an automobile company. You have been running ad campaigns for the promotion of your newly launched model. Unfortunately, the campaign results and brand…
Artificial Intelligence (AI) is transforming the face of businesses across the world. Right from banking, to medical, automobile, and communications. You name it and AI is already transforming the sector.…
An increasing number of brands are losing their customers’ trust by serving irrelevant ads. To regain trust and drive more engagement, marketers work hard to make ads that are highly…
In today’s digital world, brands must cut through a great deal of clutter to reach the right customers. To achieve this, brands need to differentiate themselves from the crowd. This…
It is quite likely that you have already heard the term “Connected TV”. It is the latest buzzword in the entertainment and technology circles. In spite of this, it is…
In today’s “Attention Economy”, marketers are perennially faced with one question - how to connect with the consumers and hold their attention? There is intense competition and everyone is vying…
No Brand would like to associate with the content that makes them or has the potential to make them look bad in any way. For years, the issue that the…
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Q Proin faucibus nec mauris a sodales, sed elementum mi tincidunt. Sed eget viverra egestas nisi in consequat. Fusce sodales augue a accumsan. Cras sollicitudin, ipsum eget blandit pulvinar. Integer…
Q Proin faucibus nec mauris a sodales, sed elementum mi tincidunt. Sed eget viverra egestas nisi in consequat. Fusce sodales augue a accumsan. Cras sollicitudin, ipsum eget blandit pulvinar. Integer…