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Out-Of-The-Box Thinking: The Key For A Successful Campaign


Recently, on the occasion of Gandhi Jayanti, we ran a campaign for Tata Salt. With precise targeting techniques like geofencing, we were able to deliver a social message for Tata Salt. Tata Salt wanted to deliver a unique social message asking users to remember the teachings of Gandhiji on the occasion of Gandhi Jayanti.

We leveraged Ola’s in-cab inventory to win the commuters’ attention. Using geofencing, we targeted those passengers who were passing through Mahatma Gandhi Road (MG Road) across different cities of India. As soon as the cab entered MG Road, a unique social message related to Gandhi’s principles played on their in-cab screens through a specially crafted video ad.

We, at Vertoz, believe that in order to build a top-of-the-mind brand recall, crafting unique ad experience is a must. It goes without saying that brands want to stand out from the clutter and make an impact on the minds of their customers. That’s where our “creativity-driven” approach works wonders! It has helped our clients to fulfill their advertising objectives smoothly.

The ad was a cumulative output of advanced targeting options, delivery on a highly-relevant occasion, added with a tinge of the “surprise element”. This miraculous combination helped us catch their attention and create a strong brand recall.

Want to know how such campaigns can work for your brand? Click here!