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Cybersecurity in Digital Advertising: Shield against ad-frauds


In today’s world of modern technologies like IoT (Internet of Things), Big Data and Cloud computing, the way we live our lives is largely defined by these technologies. Businesses all over the globe are adapting to this digital transformation by going digital. However, today the world is experiencing a spate of digital frauds. Hence, it is important to understand the intricacies of cybersecurity, in order to avert this catastrophe. We penned down certain key insights as given by Vertoz’s CEO – Ashish Shah.

Digital advertising is one tech-based innovative sector. It is the future of advertising, expected to overtake TV advertising this year. With every passing day, it incorporates futuristic technologies, grows bigger and gets smarter. Programmatic advertising dynamically tracks users’ behavioural data thus helping advertisers to target their desired customers. This completely automated process is completed within the blink of an eye!


The industry needs to beware
Wading through this digital world also calls for cautiousness. The lack of human involvement, creates certain vulnerabilities, inviting hackers’ attacks. Spyware, malware, ransomware, viruses, etc. add to the threat, wrecking havoc on the system which stores valuable data. In digital advertising, threats manifest in the form of click frauds, fake and bot-generated traffics, spamming, brandjacking, identity thefts, data thefts, etc. posing a threat to the digital media sector.

Advertisers were recently hit by two massive advertising frauds – Methbot and Hyphbot. Refer Vertoz’s article on which throws more light on these frauds.


Build your defence:
In this digital world, it is very important to dodge such attacks and be safe online. Publishers can deter such frauds through the “ads.txt” protocol. They can alert third-party media buyers, including the automated buying platforms, by providing exact data about their legitimate inventory sources.


Ad-frauds are being watched…
The FBI and Metropolitan Police, UK, are taking keen interest in ad fraud cases. Currently, technicalities of the “adtech” industry are being studied and summons in these frauds can be expected soon. Further, major advertisers show inclinations only towards publishers and ad-tech companies with a strong commitment toward preventing ad frauds on their sites.

The future of this highly-promising industry depends on the success ratio of these preventive measures. This will play a major role in shaping the future of this digital world.

Read full article on IndiaTelevision.